Operations Management - William Stevenson

Description

The Eleventh Edition of Stevenson?s Operations Management features integrated, up-to-date coverage of current topics and industry trends, while preserving the core concepts that have made the text the market leader in this course for over a decade. Stevenson?s careful explanations and approachable format support students in understanding the important operations management concepts as well as applying tools and methods with an emphasis on problem solving. Through detailed examples and solved problems, short cases and readings on current issues facing businesses, and auto-gradable end of chapter problems and application-oriented assignments available in Connect Operations Management, students learn by doing, and the Eleventh Edition continues to offer more support for 'doing Operations' than any other.

Key Features

More emphasis throughout the text has been devoted to the following topics:

Service ? An icon in the text denotes service-oriented examples while new readings reference service-oriented companies like Amazon.com and discuss the challenges of managing services.

Supply Chain ? An icon in the text indicates references to supply chain management issues; chapter 15 features updated coverage and examples including Sysco?s complex supply chain logistics, strategic considerations in supply chain management, and the damages caused by unethical supplier behavior.

Ethical Conduct ? The text introduces an ethical framework in chapter 1 and includes business ethics scenarios and critical thinking exercises in every chapter.

Sustainability ? Always a strong focus in Stevenson, environmental factors continue to be covered throughout the text including new sections on ?strategic sustainability? and new readings and examples referencing Kraft Foods? Recipe for Sustainability and Puma?s environmentally-friendly shoe boxes, among other examples.

The 11th Edition builds on an already unmatched pedagogical program with the following new features:

Key Points summarize important concepts at the end of each chapter to provide students with an easier way to review for quizzes and tests.

Solved Problems now include more detailed, step-by-step guidance for students so that students can review and study Solved Problems prior to or while working on the end of chapter problem material.

The sequence of chapters has been changed to improve the flow: Supply Chain Management is now covered after the chapters on Inventory Management and Scheduling, Linear programming is now a chapter rather than a chapter supplement to allow more flexibility on when and where it is used, and a tutorial on ?Working with the Normal Distribution? has been added to Appendix C.

Stevenson is now offered with McGraw Hill?s Connect Operations Management, providing instructors with an easy way to create and deliver online, auto-graded homework assignments, quizzes, and tests directly from the 11th edition?s end-of-chapter materials and test bank. End of chapter material is available in both static and algorithmic versions and students receive immediate, detailed feedback on their assignments with Guided Examples, Hints, and Check My Work features, allowing them to focus on the areas where they need improvement. Interactive Application-oriented exercises such as video cases, decision generators, and sequencing activities are also available as auto-graded assignments and help students relate concepts to real business scenarios. Connect Plus includes access to integrated, online version of the text so that students can easily refer back to the text for review and guidance.

The archived collection of McGraw-Hill?s Operations Management Video Series (over 30 video segments and 5 hours of video) is now available online in Connect?s Library Resources for instructors and students. Instructors also have the ability to assign videos to students via Connect.

Test Bank questions have been tagged using Bloom?s Taxonomy and AASCB standards, learning objective, topic, and level of difficulty making it easier to tie assessment to student learning outcomes.

Learn By Doing ? Based on Stevenson?s philosophy that students learn best by practice, numerous examples, solved problems, questions, problems and cases are found throughout the book.

Balanced Coverage ? Balanced coverage can be seen in the quantitative and qualitative topics covered throughout the text; as well as the examples from manufacturing and services; and the balance of strategic competitive issues as well as tactical and analytic control issues. As a result, students understand that managers use a combination of quantitative tools and qualitative approaches in order to make decisions.

Flexible Coverage ? The text organization and approach allows instructors to be flexible in their approach, picking and choosing chapters or portions of chapters that best suit the topics they would like to emphasize.

To purchase an eBook version of this title, visit www.CourseSmart.com (ISBN 0077327519). With the CourseSmart eTextbook version of this title, students can save money, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for the print desk copy.