Brad Schiller's text, The Micro Economy Today, 11e, is noted for three great strengths: readability, policy orientation, and pedagogy. His accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues. Every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. And Schiller packs his chapters with the facts of economic life—real stories and applications. This is a book that teaches economics in a relevant context with careful pedagogy. It is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework. Schiller 11e is for students motivated by real-world policy issues who want to become economically literate. This is a book students actually READ. Schiller is also known for its cutting-edge and current coverage of today’s issues.
Brad Schiller is a leading authority in Global Poverty and introduces it to the principles course with this new chapter. An array of global data, theory and policy combine to make an engaging and eye-opening study of this world-wide issue.
Core learning objectives have been added to the first page of each chapter. After reading a given chapter, students should have mastered these core concepts. Questions in Test Banks I and II are tagged according to these learning objectives, as are other ancillary materials such as the PowerPoint slides in the class presentation materials and the Student Study Guide.
Schiller tightens the link between theory and policy by repeatedly referring to the policy sequence of goal-setting, strategy development, and tactical choices--all rooted in macro theory, increasing understanding and more clearly defining policy methods for the principles student.
iPod content is now available for students through the Enhanced Cartridge or as Premium Content on the Schiller OLC. (See description under Online Supplements).
Brad Schiller will lead the discussion of 37 core topics to the Principles course. The podcasts will be between 3 and 5 minutes long and feature the author himself. One podcast will be featured for each chapter, and an iPod icon in the text’s margin will mark the place where the Schiller podcasts are offered.
Many educational institutions today are focused on the notion of assurance of learning, an important element of some accreditation standards. The Micro Economy Today, 11e is designed specifically to support your assurance of learning initiatives with a simple, yet powerful, solution.
Each test bank question for The Micro Economy Today, 11e maps to a specific chapter learning objective listed in the text. You can use our test bank software, EZ Test to easily query for learning outcomes/objectives that directly relate to the learning objectives for your course. You can then use the reporting features of EZ Test to aggregate student results in similar fashion, making the collection and presentation of assurance of learning data simple and easy.
o Self Explanatory Graphs and Tables
Graphs are completely labeled, colorful, and positioned on background grids. Because students often enter the principles course with a phobia of graphs, the graphs in this text are frequently accompanied by synchronized tabular data. Every table is annotated, leaving students with clear explanations.
o Reinforced Key Concepts
Key terms are defined in the margin when they first appear and are redefined as necessary in subsequent chapters. Website references are directly tied to the book's content. End-of-chapter discussion questions use tables, graphs, and boxed news stories from the text, reinforcing key concepts.
o Boxed and Annotated Applications
In addition to the real-world applications that run through the body of the text, The Micro Economy Today intersperses boxed domestic (In the News) and global (World View) case studies. Every boxed application is referenced in the body of the text and contains a brief, self-contained explanation. The News and World View boxes are also the subject of the end-of-chapter Discussion Questions and Student Problem Set exercises. In combination, these distinctive features assure that students will actually read the boxed applications and discern their economic content. The Test Banks and Aplia content also provide subsets of questions tied to the News and World View boxes so that instructors can confirm student use of this feature.
o Photos and Cartoons
The text presentation is enlivened with occasional photos and cartoons that reflect basic concepts. Every photo and cartoon is annotated and referenced in the body of the text. These visual features are an integral part of a presentation that engages students.
o Student Problem Set
Schiller's Student Problem Set has been updated and is offered detachable at the end of the textbook for easy assignment submission and grading. (Answers are available in the Instructors Resource Manual, in print or in downloadable form on the book's website). The Student Problem Set includes built-in numerical and graphing problems that build on the tables, graphs, and boxed material in each chapter. Grids for drawing graphs are also provided.
Internet applications pop up everywhere. The updated marginal WebNotes are descriptive enhanced URLs that extend the in-text discussion by directing students to relevant web sites. Many "In the News" and "World View" boxes include related URLs.
Schiller examines how the United States, as well as every nation in the world, is part of a global or “open” economy. Chapter 2 offers a unique global comparison on economic performance.
|Table of Contents|
Schiller: The Micro Economy Today, 11/e
Contents in Brief
Part 1 The Economic Challenge
Chapter 1 Economics: The Core Issues
Appendix: using Graphs
Chapter 2 The U.S. Economy: A Global View
Chapter 3 Supply and Demand
Chapter 4 The Public Sector
Part 2 Product Markets: The Basics
Chapter 5 Consumer Demand
Appendix: Indifference Curves
Chapter 6 The Costs of Production
Part 3 Market Structure
Chapter 7 The Competitive Firm
Chapter 8 Competitive Markets
Chapter 9 Monopoly
Chapter 10 Oligopoly
Chapter 11 Monopolistic Competition
Part 4 Regulatory Issues
Chapter 12 (De)Regulation of Business
Chapter 13 Environmental Protection
Chapter 14 The Farm Problem
Part 5 Factor Markets: Basic Theory
Chapter 15 The Labor Market
Chapter 16 Labor Unions
Chapter 17 Financial Markets
Part 6 Distributional Issues
Chapter 18 Taxes: Equity versus Efficiency
Chapter 19 Transfer Payments: Welfare and Social Security
Part 7 International Economics
Chapter 20 International trade
Chapter 21 International Finance
Chapter 22 Global Poverty