Entrepreneurship, by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of `how to? embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
Key Features
New co-author Dean Shepherd, assistant professor of Strategy and Entrepreneurship at the University of Colorado ? Boulder, has contributed a new chapter on entrepreneurial strategy, as well as revised the chapters on new venture growth.
Money Hunt Videos with Business Plans- Money Hunt is a television show where new entrepreneurs pitch their ideas to the pros (actual ?venture capitalists?). There are five different videos (20 mins. each) AND the actual business plans that are critiqued can be accessed via the Hisrich website. Ideal for using in class lecture discussion, students are able to read actual business plans prior to watching the videos and learn in class while they review what the entrepreneurship pros say.
New! This edition of the text has an Online Learning Center (OLC) available to all adopters. This includes instructors and student resources including the use of Powerweb for Entrepreneurship.
8 new cases have been added to make the text as current as possible. Deletions and additions were largely based on extensive reviewer feedback
New ?As Seen in Entrepreneur Magazine? boxes present current topics in entrepreneurship and allow students to analyze business opportunities and advise entrepreneurs.
Research tasks and class discussion questions have been added at the end of each chapter to encourage thinking and classroom debate.
Enhanced International coverage throughout adds to the currency and relevance of this edition.
A strong and up-to-date marketing chapter that emphasizes customer service, stronger marketing research and market segmentation
Hisrich/Peters/Shepherd maintains its renowned "from start to finish approach." This comprehensive text starts with entrepreneurial culture, onto the new venture strategies, financing the venture, and managing the ending the venture. After each of the four parts are 4 to 5 cases that match chapter content.
Hisrich places an increased emphasis on the presentation of the business plan to investors, the management team, and forecasting sales in the early stages of the start-up.
As in previous editions, the 6th edition not only integrates but also contains a chapter dealing in Interantional issues, a must for any textbook in this era.
Table of Contents
Part I: The Entrepreneurial Perspective
1. The Nature and Importance of Entrepreneurs
2. The Entrepreneurial and Intrapreneurial Mind
3. The Individual Entrepreneur
4. International Entrepreneurship Opportunities
Part II: Creating and Starting the Venture
5. Creativity and the Business Idea
6. Legal Issues for the Entrepreneur
7. The Business Plan: Creating and Starting the Venture
8. The Marketing Plan
9. The Organizational Plan
10. The Financial Plan
Part III: Financing the New Venture
11. Sources of Capital
12. Informal Risk Capital and Venture Capital
Part IV: Managing, Growing, and Ending the New Venture
13. Entrepreneurial Strategy: Generating and Exploiting New Entries
14. Strategies for Growth and Managing its Implications
15. Accessing Resources for Growth from External Sources
16. Going Public
17. Ending the Venture
Cases:
Turner Test Prep Co. (New)
Monroe Lock and Security Systems
Beijing Sammies Restaurant (New)
Mamma Mia! (New)
BizLand, Inc. (New)
Beach Carrier
Gourmet to Go
Intervela D.O.O. Koper (New)
Winslow Clock Co.
NeoMed Technology Corp. (New)
Rug Bug Corporation
Nature Brothers Ltd.
Oklahoma National Bank (New)
Datavantage Corp. (New)
Dual Pane Corp.
Supplements
MoneyHunt and MHI Entrepreneurship Video Series ISBN: 0072498773 Author(s): TIMMONS
