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Event Management: Theory and Practice is a new text that provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package. Click here to view the competency grid for this title. A wide range of case studies, examples and event profiles from cultural, musical, sporting and corporate events provide students with a full and varied understanding of real-world events. These case studies include the Rainbow Serpent Music Festival, Moonlight Cinemas at the Royal Botanical Gardens and the 2000 Sydney Olympic Games. This contemporary and easy-to-read book also includes many vibrant photographs of actual events.
This book takes students through the complete process of event management, starting with developing a concept, planning, organising and managing an event. Event Management: Theory and Practice provides detailed content not featured in other event texts including the process of securing visas for international artists or profile speakers; comprehensive review of emerging areas such as environmental sustainability; and extensive legal considerations including artist and venue agreements. The glossary, review questions and accompanying workbook (available separately) provide ample opportunities for students to reinforce the presented theory. This book also includes information on jobs in event management to give a complete understanding of the industry.
Event Management: Theory and Practice is written for students of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package. Click here to view the competency grid for this title.
Jeff WrathallJeff Wrathall is a Lecturer in Higher Education at William Angliss Institute. The subjects that he is teaching are Innovation Management and Event Management.
Jeff is also the Director of Australia?China Executive Training, and holds a PhD in Education from Monash University. Over the past 12 years, he has managed a range of corporate events for Chinese executives in China and Australia.
Jeff has worked in a number of academic positions, including a one-year appointment as an Associate Professor at Wuhan Iron and Steel University in China. He also worked as a Senior Lecturer at Monash University for approximately 20 years.
Abby GeeAbby Gee has more than 15 years of event management experience and is the principal of One Little Indian Enterprises, a music and events company. She also lectures in event management at both the William Angliss Institute and Swinburne University.
Her previous and current client roster includes Future Entertainment, Premier Artists, Fuzzy, the Australian Independent Record Labels Association Awards and the Honorable Al Gore?s Climate Project. She was also National Events Manager of the Australian tour of His Holiness the Dalai Llama. Abby holds a Music Business Diploma from Berklee College of Music, an Advanced Diploma in Events, a Bachelor of Business (Music Industry), and is currently completing her Bachelor of Laws at Victoria University.
|Table of Contents|
Event Management: Theory and Practice
Jeff Wrathall and Abby Gee
About the authors
Part One: The Event Management Context
Chapter 1: Introduction to event management
Chapter 2: Environmental management and sustainability
Part Two: Planning Events
Chapter 3: An introduction to the project management of events
Chapter 4: Developing an event concept
Chapter 5: Event marketing
Chapter 6: Event sponsorship
Chapter 7: Event budgeting
Part Three: Organising Events
Chapter 8: Occupational health and safety and event security
Chapter 9: Event staffing
Chapter 10: Key human resource management issues
Chapter 11: Event logistics
Part Four: Conduct of the Event
Chapter 12: Financial considerations
Chapter 13: Event legal compliance
Chapter 14: Monitoring performance and continuous improvement
Chapter 15: Production and theming
Chapter 16: Event staging and venues
Chapter 17: Risk and emergency services management